We greatly appreciate your interest in our company. Data protection is of particular importance to the management of Kallysoft Informatik AG. As a general rule, the websites of Kallysoft Informatik AG can be used without providing any personal data. However, if a data subject wishes to use special services of our company via our website, the processing of personal data may become necessary. Where the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, for example the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection provisions applicable to Kallysoft Informatik AG. By means of this privacy policy, our company wishes to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this privacy policy informs data subjects of the rights to which they are entitled.

As the controller, Kallysoft Informatik AG has implemented numerous technical and organisational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, internet-based data transmissions can in principle have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The privacy policy of Kallysoft Informatik AG is based on the terms used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy, we use, among others, the following terms:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

Data subject means any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing

Controller or controller responsible for the processing means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or Member State law, the controller or the specific criteria for its nomination may be provided for by Union law or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union law or Member State law shall not be regarded as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) Consent

Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in Switzerland and the Member States of the European Union, and other provisions of a data protection nature is:

Kallysoft Informatik AG
Lettenweg 40
4123 Allschwil
Switzerland

Tel.: +41 0 61 544 05 00
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.kallysoft.ch

3. Name and address of the data protection officer

The data protection adviser of the controller is:

Arnout Calmeyn
Kallysoft Informatik AG
Lettenweg 40
4123 Allschwil
Switzerland

Tel.: +41 0 61 544 05 00
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.kallysoft.ch

Any data subject may, at any time and with any questions and suggestions concerning data protection, use the contact form to contact our data protection officer.

4. Cookies

The websites of Kallysoft Informatik AG use cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A particular internet browser can be recognised and identified by means of the unique cookie ID.

Through the use of cookies, Kallysoft Informatik AG can provide the users of this website with more user-friendly services that would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interest of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter their access data again on each visit to the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart by means of a cookie.

The data subject may at any time prevent the setting of cookies by our website by means of a corresponding setting in the internet browser used, and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set may be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, under certain circumstances not all functions of our website may be fully usable.

5. Collection of general data and information

The website of Kallysoft Informatik AG collects a series of general data and information each time the website is accessed by a data subject or an automated system. These general data and information are stored in the server's log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, Kallysoft Informatik AG does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. These anonymously collected data and information are therefore evaluated by Kallysoft Informatik AG, on the one hand, statistically and, on the other, with the aim of increasing data protection and data security in our company, in order ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Contact options via the website

On the basis of statutory provisions, the website of Kallysoft Informatik AG contains details that enable quick electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or of contacting the data subject. These personal data are not passed on to third parties.

7. Subscription to comments in the blog on the website

The comments made in the blog of Kallysoft Informatik AG can in principle be subscribed to by third parties. In particular, a commenter can subscribe to the comments that follow his or her comment on a particular blog post.

If a data subject opts to subscribe to comments, the controller sends an automatic confirmation email in order to verify, by means of the double opt-in procedure, that the owner of the email address provided has really opted for this option. The option to subscribe to comments can be ended at any time.

8. Routine erasure and blocking of personal data

The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage or where this was provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage ceases to apply or a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with the statutory provisions.

9. Rights of the data subject

a) Right of confirmation

Every data subject has the right, granted by the European legislator, to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the controller at any time.

b) Right of access

Every data subject affected by the processing of personal data has the right, granted by the Swiss Federal Act on Data Protection (FADP) and by the European legislator, to obtain from the controller at any time, free of charge, information about the personal data stored about him or her and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

• the purposes of the processing
• the categories of personal data concerned
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request from the controller rectification or erasure of personal data concerning him or her, or restriction of processing, or to object to such processing
• the existence of the right to lodge a complaint with a supervisory authority
• where the personal data are not collected from the data subject: any available information as to their source
• the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has a right of access as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, he or she may contact an employee of the controller at any time.

c) Right to rectification

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain without undue delay the rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed – including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may contact an employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller the erasure of personal data concerning him or her without undue delay, where one of the following grounds applies and insofar as the processing is not necessary:

• The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
• The data subject withdraws consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
• The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
• The personal data have been unlawfully processed.
• The erasure of the personal data is necessary for compliance with a legal obligation under Union law or Member State law to which the controller is subject.
• The personal data have been collected in relation to the offer of information society services pursuant to Art. 8(1) GDPR.

If one of the above grounds applies and a data subject wishes to have personal data stored at Kallysoft Informatik AG erased, he or she may contact an employee of the controller at any time. The employee of Kallysoft Informatik AG will arrange for the erasure request to be complied with without undue delay.

Where the personal data have been made public by Kallysoft Informatik AG and our company, as the controller pursuant to Art. 17(1) GDPR, is obliged to erase the personal data, Kallysoft Informatik AG, taking account of available technology and the cost of implementation, will take reasonable steps, including technical measures, to inform other controllers which are processing the published personal data that the data subject has requested erasure by such other controllers of any links to, or copy or replication of, those personal data, insofar as processing is not necessary. The employee of Kallysoft Informatik AG will arrange what is necessary in each individual case.

e) Right to restriction of processing

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller restriction of processing where one of the following applies:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
• The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
• The data subject has objected to processing pursuant to Art. 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at Kallysoft Informatik AG, he or she may contact an employee of the controller at any time. The employee of Kallysoft Informatik AG will arrange for the restriction of the processing.

f) Right to data portability

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning him or her, which were provided to a controller by the data subject, in a structured, commonly used and machine-readable format. He or she also has the right to transmit those data to another controller without hindrance from the controller to which the personal data were provided, where the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject may contact an employee of Kallysoft Informatik AG at any time.

g) Right to object

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on those provisions.

In the event of an objection, Kallysoft Informatik AG will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

Where Kallysoft Informatik AG processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of the personal data for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Kallysoft Informatik AG to the processing for direct marketing purposes, Kallysoft Informatik AG will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her which is carried out at Kallysoft Informatik AG for scientific or historical research purposes, or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of Kallysoft Informatik AG or any other employee directly. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

Every data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning him or her, or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, Kallysoft Informatik AG will implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to assert rights relating to automated decisions, he or she may contact an employee of the controller at any time.

i) Right to withdraw consent under data protection law

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise the right to withdraw consent, he or she may contact an employee of the controller at any time.

10. Data protection in applications and in the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. The processing may also be carried out by electronic means. This is the case in particular if an applicant submits the relevant application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the data submitted are stored for the purpose of administering the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents are automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller oppose deletion. Other legitimate interest in this sense is, for example, a duty to furnish evidence in proceedings under the General Act on Equal Treatment (Allgemeines Gleichbehandlungsgesetz, AGG).

11. Data protection provisions regarding the use and application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an internet-based social meeting place, an online community, which generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or enables the internet community to provide personal or business-related information. Among other things, Facebook enables users of the social network to create private profiles, upload photos and connect via friend requests.

Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller for the processing of personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. At https://developers.facebook.com/docs/plugins/?locale=de_DE a complete overview of all Facebook plug-ins can be obtained. In the course of this technical procedure, Facebook obtains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognises with each access to our website by the data subject, and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, for example the "Like" button, or submits a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged in to Facebook at the time of accessing our website; this takes place regardless of whether or not the data subject clicks on the Facebook component. If the data subject does not want such information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook and available at https://de-de.facebook.com/about/privacy/ provides information on the collection, processing and use of personal data by Facebook. It also explains which settings Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

12. Data protection provisions regarding the use and application of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service through which the placement of advertising on third-party websites is made possible. Google AdSense is based on an algorithm which selects the advertisements displayed on third-party websites to match the content of the respective third-party website. Google AdSense permits interest-based targeting of the internet user, which is implemented by generating individual user profiles.

The Google AdSense component is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyse the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and the settlement of commissions. In the course of this technical procedure, Alphabet Inc. obtains knowledge of personal data, such as the data subject's IP address, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

As already described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the internet browser used, and thus permanently object to the setting of cookies. Such a setting in the internet browser used would also prevent Alphabet Inc. from placing a cookie on the data subject's information technology system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis, by which a statistical evaluation can be carried out. By means of the embedded tracking pixel, Alphabet Inc. can recognise whether and when a website was opened by a data subject and which links were clicked by the data subject. Tracking pixels serve, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and settlement of the advertisements displayed, are transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on the personal data collected via the technical procedure to third parties.

At this link https://www.google.de/intl/de/adsense/start/ Google AdSense is explained in more detail.

13. Data protection provisions regarding the use and application of Google Analytics (with anonymisation function)

The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering and evaluation of data about the behaviour of visitors to websites. A web analytics service collects, among other things, data on the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed, or how often and for what length of time a sub-page was viewed. Web analytics is mainly used to optimise a website and for the cost-benefit analysis of internet advertising.

The Google Analytics component is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

For web analytics via Google Analytics, the controller uses the extension "_gat._anonymizeIp". By means of this extension, the IP address of the data subject's internet connection is shortened and anonymised by Google if access to our websites is made from a Member State of the European Union or from another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activity on our websites, and to provide further services connected with the use of our website.

Google Analytics places a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purposes of online analysis. In the course of this technical procedure, Google obtains knowledge of personal data, such as the data subject's IP address, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

By means of the cookie, personal information, for example the access time, the place from which access originated and the frequency of the data subject's visits to our website, is stored. With each visit to our websites, this personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical procedure to third parties.

As already described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the internet browser used, and thus permanently object to the setting of cookies. Such a setting in the internet browser used would also prevent Google from placing a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility of objecting to, and preventing, the collection of the data generated by Google Analytics and relating to the use of this website, as well as the processing of this data by Google. To do so, the data subject must use the link https://tools.google.com/dlpage/gaoptout to download and install a browser add-on. This browser add-on informs Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is regarded by Google as an objection. If the data subject's information technology system is deleted, formatted or reinstalled at a later point in time, the data subject must install the browser add-on again in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or by another person within his or her sphere of control, it is possible to reinstall or reactivate the browser add-on.

At https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html further information and the applicable data protection provisions of Google can be obtained. At this link https://www.google.com/intl/de_de/analytics/ Google Analytics is explained in more detail.

14. Data protection provisions regarding the use and application of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords allows an advertiser to define specific keywords in advance, by means of which an ad is displayed in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed to topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The services of Google AdWords are operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google AdWords is the promotion of our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and the display of third-party advertising on our website.

If a data subject reaches our website via a Google ad, Google places a so-called conversion cookie on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to trace whether certain sub-pages, for example the shopping cart of an online shop system, were accessed on our website. By means of the conversion cookie, both we and Google can trace whether a data subject who reached our website via an AdWords ad generated a sale, that is, completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, that is, to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other advertising customers of Google AdWords receive information from Google by means of which the data subject could be identified.

By means of the conversion cookie, personal information, for example the websites visited by the data subject, is stored. With each visit to our websites, personal data, including the IP address of the internet connection used by the data subject, is accordingly transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical procedure to third parties.

As already described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the internet browser used, and thus permanently object to the setting of cookies. Such a setting in the internet browser used would also prevent Google from placing a conversion cookie on the data subject's information technology system. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility of objecting to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

At https://www.google.de/intl/de/policies/privacy/ further information and the applicable data protection provisions of Google can be obtained.

15. Data protection provisions regarding the use and application of LinkedIn

The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and to make new business contacts. More than 400 million registered people use LinkedIn in more than 200 countries. LinkedIn is thus currently the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding representation of the component from LinkedIn. Further information on LinkedIn plug-ins can be obtained at https://developer.linkedin.com/plugins . In the course of this technical procedure, LinkedIn obtains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognises with each access to our website by the data subject, and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks a LinkedIn button integrated on our website, LinkedIn assigns this information to the data subject's personal LinkedIn user account and stores this personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website whenever the data subject is logged in to LinkedIn at the time of accessing our website; this takes place regardless of whether or not the data subject clicks on the LinkedIn component. If the data subject does not want such information to be transmitted to LinkedIn, he or she can prevent the transmission by logging out of his or her LinkedIn account before accessing our website.

At https://www.linkedin.com/psettings/guest-controls LinkedIn offers the possibility of unsubscribing from email messages, SMS messages and targeted advertisements, and of managing advertisement settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy . At https://www.linkedin.com/legal/privacy-policy the applicable data protection provisions of LinkedIn are available. At https://www.linkedin.com/legal/cookie-policy LinkedIn's cookie policy is available.

16. Data protection provisions regarding the use and application of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and enables users to share photos and videos and also to disseminate such data further in other social networks.

The services of Instagram are operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. In the course of this technical procedure, Instagram obtains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognises with each access to our website by the data subject, and for the entire duration of the respective stay on our website, which specific sub-page the data subject visits. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks one of the Instagram buttons integrated on our website, the data and information transmitted in this way are assigned to the data subject's personal Instagram user account and stored and processed by Instagram.

Instagram receives information via the Instagram component that the data subject has visited our website whenever the data subject is logged in to Instagram at the time of accessing our website; this takes place regardless of whether or not the data subject clicks on the Instagram component. If the data subject does not want such information to be transmitted to Instagram, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.

At https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/ further information and the applicable data protection provisions of Instagram can be obtained.

17. Legal basis of the processing

Art. 6(1)(a) GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, for processing operations that are necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example for the fulfilment of tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured on our premises and his or her name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. The processing would then be based on Art. 6(1)(d) GDPR. Finally, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests, fundamental rights and fundamental freedoms of the data subject. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 GDPR).

18. Legitimate interests in the processing pursued by the controller or a third party

Where the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business for the benefit of the well-being of all our employees and our shareholders.

19. Period for which the personal data are stored

The criterion for the period of storage of personal data is the respective statutory retention period. After the period has expired, the corresponding data are routinely deleted, provided that they are no longer necessary for the performance or initiation of a contract.

20. Statutory or contractual requirements to provide the personal data; necessity for entering into a contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We inform you that the provision of personal data is in part required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). Occasionally it may be necessary, in order to enter into a contract, for a data subject to provide us with personal data which we subsequently have to process. For example, the data subject is obliged to provide us with personal data when our company enters into a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or by contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of failure to provide the personal data would be.

21. Existence of automated decision-making

As a responsible company, we refrain from automatic decision-making or profiling.

For information or to exercise your rights, please complete the following form.

This privacy policy was created by the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which operates as External Data Protection Officer Frankfurt am Main, in cooperation with the Cologne data protection lawyer Christian Solmecke.